Whatever you truly believe, or feel, at the depths of your being, is what you’re going to attract. If you use affirmations for something beneficial, but still feel the opposite, then what you feel is going to what you experience. The subconscious manifests your feelings. For instance, if you’re affirming prosperity or that you’re worthy, but you’re afraid you can’t pay the bills or that you’re still undeserving, your subconscious will follow your feelings. You use affirmations to change those underlying feelings, by repeating the affirmation over and over, with feeling.
~ Linda-Ann Stewart